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      <image:caption>“It’s all about the KOL”</image:caption>
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      <image:caption>Six effortless MSL competencies are: emotional quotient (emotional intelligence), ethical conduct and compliance, adding strategic value, collaboration, business acumen, and communication.</image:caption>
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      <image:caption>MSLs with a high degree of EQ have strong self-awareness, self-management, social awareness, and relationship management attributes.</image:caption>
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      <image:caption>The frameworks for ethical conduct and compliance stewardship.</image:caption>
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      <image:caption>MSLs add strategic value by: 1. converting data into strategic insights; 2. bridging the gap between clinical studies and real-world practice; 3. helping shape medical strategy; 4. serving as a trusted cross-functional advisor.</image:caption>
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      <image:caption>Through strong collaboration MSLs can make great impact.</image:caption>
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      <image:caption>Business acumen is one of the most misunderstood competencies in the medical affairs profession.</image:caption>
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      <image:caption>Being adaptable is one of the core competencies of being an excellent MSL.</image:caption>
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      <image:caption>Relational MSLs have deep relationships in the field.</image:caption>
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      <image:caption>Having resilience and strong work ethic are key to having a successful career as an MSL.</image:caption>
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      <image:caption>Effective engaging with the thought leaders in the field is an application of a true human artistic skill.</image:caption>
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      <image:caption>The five components do not operate in a linear sequence. They remain continuously present throughout the interaction, with attention shifting dynamically among them as the conversation evolves.</image:caption>
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